I directed, designed, and managed a complete redesign and restructuring of the Android app.We took an outdated and inconsistent experience and updated it to the latest Google’s design standards (Material Design) and established a modular system to efficiently design, build, and maintain a consistent experience. I was lead user experience designer, which included managing and directing the other design resources. I also organized and planned the project objectives, deliverables, and timeline.
Highlights
- Entire Android App Redesign
- Added Tablet Support
- UX Driven Scope Expansion
- Modular Design Approach
- Pattern Library Creation
Scope
The original scope was to give the app a facelift and support tablets. The UX team was able to expand the scope to better accommodate the desired goals but had to maintain relatively limited timeframe.
Timeline
Sketches
Feature Map Example
Pattern and Module Library
Before and After
Outcomes
Customer Satisfaction scores went up dramatically and actually began to outpace all other digital channels.